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Honda Unveils It’s Goal for Zero Traffic Collision Fatalities by 2050

Honda has announced the advanced future safety technologies that are being currently developed for the realization of a society where everyone sharing the road will be liberated from the risk of traffic collisions and enjoy freedom of mobility with total peace of mind.

Honda will strive to attain its goal of realizing "zero traffic collision fatalities involving Honda motorcycles and automobiles globally by 2050" utilizing two key technologies. One is the world’s first artificial intelligence (AI)-powered "Intelligent Driver-Assistive Technology" providing assistance that is suited to the ability and situation of each individual to reduce driving errors and risks, helping the driver achieve safe and sound driving. 

The other is the "Safe and Sound Network Technology" which connects all road users, both people and mobility products, through telecommunications, making it possible to predict potential risks and help people avoid such risks before collisions actually occur.

Realization of "zero traffic collision fatalities by 2050"

Striving for a collision-free society for everyone sharing the road, represented by the global safety slogan "Safety for Everyone," Honda has been pursuing the research and development of safety technologies from the perspective of both hardware and software.

For the pursuit of a collision-free society, Honda will expand the introduction of Honda SENSING 360, a recently announced omnidirectional safety and driver-assistive system, to all models to go on sale in all major markets by 2030. 

With the goal to unravel underlying causes of driving errors that make the driver feel anxious, Honda has been conducting research and development of "technologies to understand people".

In addition to technologies to understand human behavior and conditions, which Honda has amassed to date, the "Intelligent Driver-Assistive Technology" unveiled today, the world’s first such technology, uses Advanced Driver Assist sensors and cameras to recognize potential risks in the vehicle’s surroundings, which enables AI to detect driving risks. At the same time, AI will determine optimal driving behavior on a real-time basis and offer assistance suited to the cognitive state and traffic situations of each individual driver.

With the next-generation driver-assistive functions currently under research and development, Honda will strive to offer the new value of "error-free" safety and peace of mind which are suited to the driving behavior and situation of each individual driver and keep them away from any potential risks.

Three values Honda will offer with its next-generation driver assist technology

  1. No driving operation errors (Operational assist):

    • Vehicle offers AI-based assist to reduce drifting and prevent a delay in operations.
  2. No oversight/No prediction errors (Cognitive assist): Vehicle communicates risks with visual, tactile and auditory sensations.
    • Technologies in R&D phase: Risk indicator, seatbelt control and 3D audio
  3. No errors due to daydreaming and careless driving (Attentiveness assist): Vehicle helps reduce driver fatigue/drowsiness
    • Technologies in R&D phase: Bio feedback/vibration stimulus through the seatback

From here onward, Honda will further advance the "Intelligent Driver-Assistive Technology" unveiled today and continue making progress in development with the goal to establish underlying technologies during the first half of the 2020s, then launch practical applications during the second half of the 2020s.

"Striving to completely eliminate mobility risks for everyone sharing the road, Honda will offer safety and peace of mind of each and every road user as a new value.  Applying our future safety technologies which will embody such new value, Honda will work toward the realization of ‘zero traffic collision fatalities’ involving Honda motorcycles and automobiles globally by 2050.“

Said Keiji Ohtsu, President and Representative Director of Honda R&D Co., Ltd

“For the realization of a collision-free society where all road users care for each other and the freedom of mobility becomes possible, we will further accelerate our industry-wide and public-private initiatives."

Stay up to date with our blog for all of the latest Honda News, including further updates on the groundbreaking Zero Traffic Collision Fatalities by 2050.